Kontagent Company News

Archive for April 2010

A Kontagent Milestone & Thank You

Friday, April 9th, 2010

At Kontagent, we’ve been super quiet but laser focused and busy building out the latest iteration of our platform.  So after a nearly a year of flying under the radar a bit, we are super excited to announce that we have crossed the 50 Million Monthly Active User tracked mark, along with some new customers and investment partners.

The Kontagent team has multiplied in size and our customer list. We are lucky to have a massive number of  fantastic new customers that are working with us, giving us fantastic feedback to improve our service. Considering we have no full time sales or marketing people on the team, it is a real testament to the favor that our customers have done for us in “virally” passing the word around for Kontagent.  So thank you for those who have referred us to your fellow Facebook developer friends!

Recently, we’ve also been joined by a number of great strategic financial partners/angels that are lending us a lot of their thought, leadership and resources to improve on the thinking that we’ve put into the product over the past two years.

It is amazing that the founding four-person team that we started with has been together for two years now. Not only have we stuck together but the team has multiplied in size and we have yet to lose a single team member in spite of the crazy, hard work that building this company has demanded from each one of us on the team.

When we first started as started experimenting in the Facebook ecosystem in the first months of the F8 platform, we never thought we would end up having the opportunity in building such a fun and challenging analytics platform company.

I want use this opportunity to thank the Kontagent team and all our customers for supporting us over the past two years. The tremendous response we’ve had over the past 90 days since launching our premium features has been astounding.  We are quickly catching up on the backlog of customers and requests that we’ve garnered, and looking forward to working with you all soon.

We feel fortunately to be a part of this excited phase of the building out the “social web” – in the form of games, apps, and the many innovative services that our customers and partners are building.

Thank you again to all those that have worked with us, and those that are just looking at partnering with us now and in the coming months. We are working hard at work building a kick ass development platform to enable you all to keep kicking ass building the new new thing.

- Albert Lai & Jeff Tseng, Founders, Kontagent

Press Release: Kontagent Facebook Analytics Tracking 50 Million Users Monthly and Lands New Investors

Friday, April 9th, 2010

Kontagent Facebook Analytics is Setting the Industry Standard with Top Customer Wins and Investors

San Francisco, California (—) April 9th, 2010 — Kontagent a Facebook funded social analytics platform has emerged to establish itself as the industry standard in its category with dozens of top industry customer wins while mostly flying under the radar up until now.

Kontagent has chose to surface with some key metrics about its now growing momentum, and dominant position in the social analytics space. In the past quarter alone, Kontagent has managed to win dozens of casual and social game industry’s top players as customers — collectively tracking over 50 million monthly active users.

With the recent release of Kontagent Social Analytics and Marketing-Automation Suite v1.5 (SAMS), which has been in development for over 2 years, the company has managed to secure many of the largest casual game publishers and venture backed game developers as paying customers in just the past three months alone. These customers include PopCap Games, Real Networks, Gaia Online, TenCent, Paramount, PlayFirst, King.com, ThreeRings, Conduit Labs, MetaPlace and many other leading brands.

Furthermore, the company has announced that it has attracted a new group of veteran social and casual games software pioneers as angel investors, including: Jameson Hsu, co-founder/CEO of Mochimedia (Acquired by Shanda), James Hong, co-founder/CEO of HotOrNot , Benjamin Sun, co-founder/CEO of CommunityConnect, Auren Hoffman, founder/CEO of RapLeaf, Greg Thomson, founder of TallTreeGames and creator of YoVille (Acquired by Zynga), Mike Sego, Chief Product Officer of Gaia and creator of (Fluff)Friends (Acquired by SGN). These investors will be joining Kontagent’s existing seed investors Naval Ravikant from The Hit Forge and Extreme Venture Partners. Kontagent has raised approximately $1 Million dollars in outside financing in addition to $250K from the Facebook Fund, it has been able to generate significant revenues from its annual pre-paid enterprise contracts.

For the first time, Kontagent is also opening up demo account that enables visitors to see the full set of features of its v1.5 platform here [Direct link into Demo Account: http://www.kontagent.com/dashboard/demo/]. This account demonstrates the never before possible power and insights that a analytics platform built from the ground up for the social web and social games can deliver.

As social networks and their 3rd party application ecosystem have grown up and become more competitive, social game and app developers look to Kontagent for its best-in-class social analytics and marketing automation platform. Kontagent is a new class of analytics and marketing automation software with specialized tools that enable its customers to systematically engineer viral growth and gain a deeper understanding of the demographics of their user base. Kontagent, a San Francisco-based startup co-founded by serial entrepreneurs Albert Lai and Jeffery Tseng in 2007, is a venture-financed company that is focused on delivering a “Social Analytics and Marketing Automation Suite” to meet these new analytics needs.

Unlike traditional analytics platforms that have historically focused on providing information relating to page views, time spent on site, search engine ranking – none of which provide an accurate understanding of the demographics of a site’s users, how the users are socially linked, and what social interactions occur among the site’s users – Kontagent’s analyticsplatform has been built from the ground up to take advantage of the demographic information and social interactions present in social networks. This information provides powerful insights and actionable information using an intuitive data visualization interface to improve the ability to target specific demographic groups and accurately measure how effectively that goal is met. Unique to Kontagent is its ability to analyze and map the rich demographic and social network information to display how an application’s users are engaging and propagating the viral spread of the application.

Albert Lai, Kontagent’s co-founder, states that “Kontagent has experienced a massive influx of new customers over the past three months, especially the given the strong response to our v1.5 release of the Kontagent Platform. Our industry leading customers partner with Kontagent because we deliver the industry’s most powerful viral analytics and social marketing automation platform. We deliver the insightful and actionable metrics and tools that is the life blood of our customers and drives the success of their business.” Jeff Tseng, Kontagent’s co-founder, remarks that “this is the beginning of a new era of competition in the Facebook application environment. Now everyone can access to the most powerful analytics tools to generate viral growth.”

About Kontagent:
Kontagent is the leading viral analytics platform for social network application developers. The Kontagent platform has been built from the ground up to provide deep social data visualization and analysis that delivers actionable insights delivered via a hosted, on-demand service.

Kontagent was founded in 2007 by serial entrepreneurs Albert Lai/Co-founder (5th startup, most recently founder of BubbleShare) and Jeffrey Tseng/Co-founder (2nd startup, most recently founder of Aevena). The company is headquartered in the SOMA district of San Francisco, California with a presence in downtown Toronto, Ontario.

Interview Contact:
Albert Lai, Co-founder
Phone: 647-885-1897 or 650-544-1524
Email: albert (at) kontagent (dot) com
Web: http://www.kontagent.com

Kontagent
185 Clara St. #101A
San Francisco, CA, 94107