Kontagent chosen over other analytics providers because of ability to track KPI’s critical to social-based businesses

San Francisco, CA – Sept. 29, 2011 – Kontagent, the leading user analytics company, today announced that they have been selected by BeachMint, a next generation social commerce company specializing in celebrity-sponsored direct-to-consumer products, as their social analytics and insights engine.

In this new arrangement, BeachMint will be able to access social insights on Kontagent’s kSuite user analytics platform.  From marketing to development to product management, the platform will enable the entire BeachMint organization to analyze how their customers and fans are interacting with their online application on Facebook. kSuite will empower BeachMint with deep insights into virality, or the ‘influence score’ of their most avid fan segments. The company will also be able to leverage kSuite’s deep demographic and behavioral insights to optimize their product line for the highest social brand affinity on their line of websites.

BeachMint recently raised $23.5M on the heels of its explosive growth in its first two business lines, JewelMint and StyleMint. Designed by celebrity Kate Bosworth and her stylist Cher Coulter, JewelMint offers personalized selections of jewelry for a monthly subscription service. Designed by Mary-Kate Olsen and Ashley Olsen, StyleMintoffers a curated selection of exclusive T Shirts. Beachmint plans to launch additional brands in other consumer product categories in coming months.

“As a company that wants to lead the way in innovating how consumers shop and discover new products online, it makes perfect sense for us to choose a platform like kSuite that provides the spot-on user-level insights and event-based tracking,” said John Volturo, Chief Marketing Officer at BeachMint. “Old-school web analytics solutions do not solve the problems social commerce companies like us have, both in gaining insights into how our customers are socially spreading our brand message and in how we can leverage those insights to drive higher sales and ROI.”

“We were initially drawn to Kontagent by all the buzz they’ve gotten in the social gaming space,” Volturo continued.  “Their proven ability to process, measure and translate into actionable insights large volumes of data in a space as demanding as social games is extremely telling for any other business dependent on these same metrics.  Needless to say, we’re excited to grow our Facebook presence around Kontagent customer data and insights, and make this partnership a success.”

“We’re gratified to have been chosen by such a forward-looking company in the social space as BeachMint,” said Jeff Tseng, co-Founder and CEO of Kontagent.  “Since, 2007, we’ve been leading the charge in user analytics primarily in the social gaming space.  Now, as innovative social commerce businesses like BeachMint recognize that deeper levels of analysis and insights are necessary for their data-intensive businesses, our solution is uniquely prepared to service any business reliant on social dynamics like virality, engagement, retention and monetization.”

“We couldn’t be more pleased by the growth that our customers are seeing,” Tseng continued.  “As a result of their success, we’ve experienced 500% sales growth and doubled our headcount in just the last 6 months. We view companies like BeachMint as extremely strategic partners, as they will challenge us to continue to develop applications never before seen in the web analytics industry and challenge us to add scale as rapidly as is necessary to support our successful clients and partners.”

About Kontagent

Kontagent is the leading user analytics platform for developers, marketers, product managers and strategic partners across the social and mobile web. Our proprietary platform kSuite has been built from the ground up to provide deep social data pattern visualization and analysis that delivers actionable insights via an on-demand service. Kontagent tracks more than 1,000 social applications, over 150 million monthly active users, and in excess of 15,000 messages every second.  Kontagent is funded by ALTOS Ventures and Maverick Capital, with additional funding from Facebook and other well-known angel investors. Founded in 2007, the company is headquartered in the SOMA district of San Francisco with additional offices in Toronto and London. For more information, go to www.kontagent.com.

About BeachMint
Founded by serial tech entrepreneurs, Josh Berman (MySpace) and Diego Berdakin, BeachMint is an institutionally backed social commerce company for celebrity–curated direct-to-consumer products. BeachMint’s first verticals are www.jewelmint.com and www.stylemint.com.

Tags: Facebook Game Analytics, Mobile Analytics, Social Analytics, Social Game Analytics, Social Graphs, User Analytics