Kontagent
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Kontagent Company News
Top Uses for Custom Dashboards
Tuesday, January 3rd, 2012Happy New Year! We hope your 2012 is off to a great start.
To make it even better, our goal is to make sure you are getting the most value possible out of Kontagent. To that end, here’s the first in a series of blogs posts that highlight the features we think provide the most value to our customers.
Of course, if you have a Kontagent account, your dedicated account manager and our team of data scientists are available any time to help you to translate your data into actionable insights.
Our custom dashboard views provide charts and tables tailored to your specific needs. Whether you’re a marketer, developer, designer or executive, Kontagent’s flexible dashboard reporting makes insights accessible for everyone at your organization.
DID YOU KNOW?
You can use custom dashboards to:
- Create custom tables and charts with offsets.
- View and analyze custom in-app events like most popular items, features or tasks.
- View and analyze custom metrics using our formula builder.
Check out some best practices below, and contact your account manager to find out more about how custom dashboards can help your teams to keep a close eye on all the metrics that your business depends on.
Marketers:
- Group ‘like’ countries or regions together to analyze geo-trends.
- Track the performance of third-party marketing channel partners to gauge their relative performance.
- Monitor install traffic by source.
Developers:
- Analyze the results of recent tests or released features.
- Track and measure virtual currency purchases and store transactions over time to optimize monetization mechanics.
- Overlay ARPU and ARPPU with virtual item price point testing to gauge impact.
All:
- See high-level trends around installs and ARPU.
- Stay abreast of any spikes or dips in revenue and DAU.
- Monitor levels of returning and paying users.
Want to learn more? Check out our webinar* on building custom dashboards. Remember, our account managers and data scientists are standing by to help you get the most out of your data.
*Note – you must be a customer to access this webinar
Kontagent Hires Google Docs Platform Lead to Spearhead Analytics Product Development
Wednesday, November 30th, 2011SAN FRANCISCO, Nov. 30, 2011 — Kontagent, the leading enterprise user analytics company, is proud to announce that Evin Levey will be joining the company as Vice President of Product. In his new role, Levey will be leading Kontagent’s product management efforts, helping to define a vision and process for adding even more sophisticated functionality to the Kontagent kSuite platform.
Levey comes to Kontagent from Google, Inc. He joined the Internet search company in 2007, where he worked on internal analytics, user privacy and search infrastructure. Over the past two years, Levey led the product development of Google Docs and Google Apps Script.
“We are very pleased to welcome Evin to the Kontagent team,” said CEO and Co-founder Jeff Tseng. “As social and mobile applications evolve, we know Kontagent will play a major role in helping our customers run more scalable and profitable enterprises. Evin and his team will be instrumental in determining how our products help our customers stay competitive in this fast-changing environment.”
“This is a very exciting time for social and mobile businesses, and I am extremely excited to join Kontagent,” said Levey. “Google Docs is a billion-dollar-a-year business, and I look forward to bringing my experience in helping to scale Kontagent to the same magnitude. Just like Google pioneered the Web search space years ago, I believe that Kontagent is pioneering the way for businesses today to consume and act on their customer data.”
Levey earned a bachelor’s degree in computer engineering and a master’s degree in computer science from the University ofDublin. His graduate research laid the groundwork for Havok, the premier provider in interactive software and services for digital media creators in the games and entertainment industries. Havok was acquired by Intel in 2007.
About Kontagent
Kontagent is the leading enterprise user analytics platform for application developers, marketers and product managers across the social and mobile Web. Kontagent tracks more than 1,000 social applications, over 150 million monthly active users, and in excess of 15,000 messages every second. Our proprietary platform, kSuite, has been built from the ground up to harness deep data pattern visualization and analysis that provide our customers with valuable, actionable insights. Armed with this data, and combined with Kontagent’s team of data scientists, our customers have the power to better measure and optimize their customer economics and build a more profitable enterprise. Kontagent is funded by ALTOS Ventures, Maverick Capital, and Battery with additional funding from Facebook and other well known angel investors. Founded in 2007, the company is headquartered in the SOMA district of San Francisco with additional offices in Toronto and London. For more information, go to www.kontagent.com.
Kontagent Konnect: Tech Talk Series on Analytics in the Social and Mobile Web
Monday, November 21st, 2011We kicked off our inaugural Tech Talk series, Kontagent Konnect, last Wednesday at 111 Minna. The panel topic focused on Big Data in the social and mobile analytics space, and featured our CEO Jeff Tseng, CSO Josh Williams and Entrepreneur-in-Residence at Battery Ventures, Todd Papaioannou.
Due to requests, we’re posting a video of the entire panel event for those of you who could not attend or are interested in the topic.
Key takeaways:
- Big Data is a marketing buzzword – find out what it means and why the industry needs a new term to define this burgeoning market
- The future is data science – and the skills to sequester, analyze and provide meaningful insights to decision makers through sharp business acumen is only going to be more in-demand as companies struggle with ‘finding that needle in a haystack’ and acting on real-time data
- LTV modeling is crucial in developing an accurate picture of your business performance. Industry-wide models are extremely complex because each company has their own factors that go into analyzing user behavior.
- From social to mobile – developers want to be where their users are. Key metrics that are platform agnostic but fundamentally user-centric are highlighted.
Great turnout, and we’re looking forward to our next event soon in our new office space! Any requests on topics next? Drop us a line!
Leading Korean Social Game Studios and Portals Choose Kontagent’s kSuite User Analytics Platform to Measure and Optimize their Customer Economics
Thursday, November 10th, 2011Busan, Korea – Nov. 10, 2011 – Kontagent, the leading global user analytics company, today unveiled its growing presence in Asia through partnerships with numerous attendees and sponsors of the G-STAR Game Show being held on Nov. 10 -13 in Bexco, Busan. Along with LIFO, the leading socialgaming publisher in Asia, and Daum, one of South Korea’s top Internet portals, the other social gamedevelopers that are now leveraging Kontagent as their chosen analytics provider include SundayToz, PixelBerry, GameVil , and Pangalore.
Kontagent’s new Asian customers leverage the kSuite dashboard to empower their organizations withdata and insights needed to make critical game development, production and marketing decisions. LIFO CEO Jeffrey Lim said, “With rapid growth and increasing competition in social gaming in Korea, it is essential that we arm the developers on our platform with the most reliable and proven analytics solutionon the market. We know of no other enterprise analytics solution that will allow us to maintain our foothold in the market better than the Kontagent kSuite platform.”
The kSuite analytics solution solves the persistent problem social companies face today in processing and filtering massive data sets to find the most actionable metrics and insights. By teaming up with Kontagent, each customer is now able to access kSuite’s sophisticated, scalable data processing anddomain expertise as our data scientists assist them in making sense of their data, and providing deepinsights into their users’ behaviors.
“Korea is an incredibly innovative market with tremendous growth potential. We’re thrilled that so many of the top-tier social companies have chosen us as their go-to analytics provider,” said Jeff Tseng, co-founder and CEO of Kontagent. “We’re seeing validation across the board for our kSuite platform from social and mobile application developers worldwide who want to understand and optimize their customer economics within their games. We will continue to bring to market solutions that empower our clients and strategic partners with the insights they need to grow their businesses as intelligently and aggressively as possible.”
About Kontagent
Kontagent is the leading user analytics platform for developers, marketers, product managers and strategic partners across the social and mobile web. Our proprietary platform kSuite has been built from the ground up to provide deep social data pattern visualization and analysis that delivers actionable insights via an on-demand service. Kontagent tracks more than 1,000 social applications, over 150 million monthly active users, and in excess of 15,000 messages every second. Kontagent is funded by ALTOS Ventures, Maverick Capital and Battery Ventures, with additional funding from Facebook and other well known angel investors. Founded in 2007, the company is headquartered in the SOMA district of San Francisco with additional offices in Toronto and London. For more information, go to www.kontagent.com.
About G-Star 2011
G-STAR, Korea’s biggest global game tradeshow, has become one of the biggest game trade shows in the world. More than 363 exhibitors from 28 countries will gather in Bexco, Busan starting on November 10th to Nov. 13, 2011. The show is hosted by Ministry of Culture, Sports & Tourism (MCST) and the Busan Metropolitan City and co-organized by Korea Creative Content Agency (KOCCA) and Busan IT Industry Promotion Agency (BIPA). To learn more, visit: http://www.gstar.or.kr/gstar2011/new/eng/main/main01.php
Kontagent Closes $12 Million Investment from Battery Ventures, Maverick Capital and Altos Ventures
Thursday, November 10th, 2011Kontagent, the leading enterprise user analytics company, today announced that it has closed $12 million in Series B financing. The investment was led by Battery Ventures, with continued participation from Maverick Capital and Altos Ventures. Roger Lee, General Partner at Battery Ventures, will join Kontagent’s Board of Directors.
Kontagent will use the capital to solidify its position as the leading enterprise analytics solution for social applications, and for R&D to continue its product innovation and rapid expansion into broader markets, including mobile and Web environments. As the market continues to move toward “big data” and deep data science, Kontagent will also invest more heavily in building products and features that provide sophisticated data mining and predictive analytics capabilities, which will enable its customers to make better business decisions and maximize profits.
“Kontagent provides incredible value to its glowing list of enterprise customers,” said Roger Lee. “Every business, regardless of domain, needs the type of immediate insight into per-customer profitability that Kontagent supplies. Kontagent’s clear market leadership role in the data-intensive social gaming and application space gives us great confidence that their adoption in other verticals will be steep.”
“Our strategy is to invest in technologies that are both transformative and fundamental to customers’ business operations,” continued Lee. “Kontagent’s kSuite analytics platform meets both of those qualifications, and is a true game-changer for the industry.”
“We are very pleased to welcome Battery Ventures, who are deeply committed to our vision of the future of user analytics, and also honored by the continued support from both Maverick and Altos,” said Jeff Tseng, Kontagent’s CEO. “With these partners by our side, we can grow our platforms to continue solving the business needs of our current and future customers through increased investment in product development, data science and other strategic areas.”
Kontagent is the business leader in social application analytics, with leading publishers and media companies as clients, including: EA, Warner Brothers, Popcap, Ubisoft, Gaia, A&E and others. The Kontagent kSuite analytics platform provides stakeholders with the ability to optimize their customer economics through enterprise-wide accessibility to customizable dashboards and dedicated data science expertise and account management.
About Kontagent
Kontagent is the leading user analytics platform for developers, marketers, product managers and strategic partners across the social and mobile Web. Our proprietary platform kSuite has been built from the ground up to provide deep social data pattern visualization and analysis that delivers actionable insights via an on-demand service. Kontagent tracks more than 1,000 social applications, over 150 million monthly active users, and in excess of 15,000 messages every second. Founded in 2007, the company is headquartered in the SOMA district of San Francisco with additional offices in Toronto and London. For more information, go to www.kontagent.com.
About Battery Ventures
Since 1983, Battery has been investing in technology and innovation worldwide. The firm partners with entrepreneurs and management teams across technology sectors, geographies and stages of a company’s life, from seed, start-up and expansion financing, to growth equity and buyouts.
Battery has supported many breakthrough companies around the world, including:Airespace (acquired by Cisco), Akamai Technologies (NASDAQ: AKAM), BladeLogic (acquired by BMC Software), Groupon (NASDAQ: GRPN), Netezza (NYSE Arca:NZ), Omniture (NASDAQ: OMTR), ProfitLogic (acquired by Oracle) and Skullcandy (NASDAQ:SKUL). Its current portfolio includes such emerging Internet and digital mediafirms as: Angie’s List, Bazaarvoice, BlueKai, Exact Target, FreeWheel Media, Live Intent and Lotame. Battery currently manages nearly $4B in committed capital.
For more information, go to www.battery.com or follow Battery on Twitter@BatteryVentures.
Kontagent’s new digs!
Monday, October 31st, 2011We’ve outgrown our old office space. Plenty of events to come! Come work with us.
Kontagent's New Office Space
Leading EMEA Social Game Studios Choose Kontagent’s kSuite User Analytics Platform to Understand and Optimize Customer Economics
Wednesday, October 19th, 2011Kyiv, Ukraine – 10/19/11 - Kontagent, the leading global user analytics company, today unveiled its growing presence in EMEA through its partnerships with numerous attendees and sponsors of Casual Connect Kyiv being held on October 19 – 21 2011 in Kyiv. Along with Peak Games, the leading social gaming publisher in EMEA (Europe, Middle East, Africa) with more than 15MM weekly active users, other social game studios that are now leveraging Kontagent as their chosen analytics provider include Playtika Games, Gazeus Games, Sismo Games, WeR Interactive, Social Quantum, Web Games, Playrix, Atommica, and Atakama Labs.
Kontagent’s new EMEA customers are able to leverage the kSuite dashboard to gain real-time insights into custom user segments through event tracking and path analysis. Armed with this deep level of data, they can gain insights they need to optimize their games around critical player retention and engagement metrics.
“As a fast moving company, Kontagent has been a valuable partner providing us with critical best practices and insights into our customer economics,” said Kasim Zorlu, Marketing Director of Peak Games. “We’ve been able to successfully grow and aggressively expand in the EMEA market without missing a beat. A lot of the confidence in our expansion strategy comes from our ability to access Kontagent’s data science and real-time metrics on user acquisition, retention and revenue. As a result, we’ve successfully scaled our player base to 16M MAUs in the last few months.”
The kSuite analytics solution solves the persistent problem social companies face today in processing and filtering through massive data sets to find the most actionable metrics and insights. By teaming up with Kontagent, each studio is able to access kSuite’s sophisticated scalable data processing and its deep domain expertise in providing insights into customer data.
“We see the EMEA market as a significant opportunity to expand our kSuite user analytics platform, and we’re excited the most successful social and mobile game companies in the region are choosing Kontagent as their analytics platform of choice,” said Jeff Tseng, co-founder and CEO of Kontagent. “We believe the sophisticated data science we’ve baked into our product and our deep bench of expertise offer a tremendous value-add to our EMEA partners looking to optimize their customer economics. We continue to innovate to bring the most relevant, real-time insights to the rapidly evolving social and mobile gaming market.”
About Kontagent
Kontagent is the leading user analytics platform for developers, marketers, product managers and strategic partners across the social and mobile web. Our proprietary platform kSuite has been built from the ground up to provide deep social data pattern visualization and analysis that delivers actionable insights via an on-demand service. Kontagent tracks more than 1,000 social applications, over 150 million monthly active users, and in excess of 15,000 messages every second. Kontagent is funded by ALTOS Ventures and Maverick Capital, with additional funding from Facebook and other well known angel investors. Founded in 2007, the company is headquartered in the SOMA district of San Francisco with additional offices in Toronto and London. For more information, go to www.kontagent.com.
About Casual Connect Kyiv
Casual Connect Kyiv takes place on October 19 – 21. It is produced by the Casual Games Association and is the premiere event for the casual games industry with over 4,500 professionals attending Casual Connect each year. Casual Connect brings together the most talented and knowledgeable experts in the casual gaming field to further the casual games industry with the best of networking and learning. For more information, go to http://kyiv.casualconnect.org/
Leading Latin American Social Game Studios and Portals Choose Kontagent’s kSuite User Analytics Platform to Understand and Optimize User Engagement and Monetization
Friday, October 7th, 2011RIO DE JANEIRO, Oct. 5, 2011 – Kontagent, the leading global user analytics company, today unveiled its growing presence in Latin America through its partnerships with numerous attendees and sponsors of the Brazil Game Show being held on October 5 -7 2011 in Rio de Janeiro. Along with Mentez, the leading social gaming publisher in Latin America with 22MM weekly active users, and Quepasa, Latin America’s only publicly-traded social network and gaming platform for the Latino community with 35MM members globally, other social game studios that are now leveraging Kontagent as their chosen analytics provider include Gazeus Games, Sismo Games, Atommica, and Atakama Labs.
Leading Social Commerce Company, BeachMint, Selects Kontagent’s kSuite Platform as Enterprise Social Analytics Solution
Thursday, September 29th, 2011Kontagent chosen over other analytics providers because of ability to track KPI’s critical to social-based businesses
San Francisco, CA – Sept. 29, 2011 – Kontagent, the leading user analytics company, today announced that they have been selected by BeachMint, a next generation social commerce company specializing in celebrity-sponsored direct-to-consumer products, as their social analytics and insights engine.
In this new arrangement, BeachMint will be able to access social insights on Kontagent’s kSuite user analytics platform. From marketing to development to product management, the platform will enable the entire BeachMint organization to analyze how their customers and fans are interacting with their online application on Facebook. kSuite will empower BeachMint with deep insights into virality, or the ‘influence score’ of their most avid fan segments. The company will also be able to leverage kSuite’s deep demographic and behavioral insights to optimize their product line for the highest social brand affinity on their line of websites.
User Analytics Company Kontagent Sees Data Volumes Surging, Now Tracking Over 1 Billion Daily Events, 1 of every 4 Social Gaming Dollars Spent
Tuesday, August 16th, 2011Recently launched kSuite enterprise analytics platform gaining considerable traction with social and mobile application developers and marketers
San Francisco, CA – Aug.16, 2011 – Kontagent, the leading user analytics company for social and mobile application developers, today announced it had surpassed 1 Billion daily event messages and 150M Monthly Active Users (MAUs) handled, reaching an important milestone in the company’s scale and reach with its kSuite platform. The company is also tracking 1 in 4 dollars being spent in the social gaming industry.
With over 1,100 active social and mobile applications using its on-demand enterprise software including industry leaders such as Ubisoft, Time Warner, A&E Networks, EA and Tencent, among others, the company is seeing larger clients making sizeable investments in social gaming. According to AppData, Kontagent now handles more MAUs than any social developer except Zynga.